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Conservatives and Liberals are more alike than you think

Currently, it seems that Conservatives and Liberals are like polar opposites. For instance, pro-life vs pro-choice or fossil fuels vs solar or deportation vs immigration. It seems like the whole population of the U.S is divided in half and can never come to agreement...

However, just from an intuitive viewpoint it would seem that they are more alike than different. For instance, I think that humans, in general are the same. They generally share similar interests, hobbies, believe in respect, honesty and respond to incentives like money and fear. So how is it possible that when it comes to politics, things become so polar and opposite? It isn't. Thus, I think that Conservatives and Liberals are more alike than you think.


Study A): 

The University of Southern California ran a study.

1. They wanted to see if people greatly exaggerated the difference between conservatives and liberals, so they set out to prove it. 
2. They pulled people who said that they were moderates, liberals, and conservatives. 
3. If they were a liberal, they would imagine/pretend that they were a conservative and answer the questions. If they were a conservative, they would imagine/pretend that they were a liberal and answer the questions. This would effectively test if they exaggerated or had stereotypes of the other party. 
4. Then, the people had to respond to a survey. The survey had moral questions. Like republicans are viewed as supporting loyalty while liberals support compassion... on a scale of 1-10 ?
5. Then, they had another survey of the actual beliefs of liberals and conservatives. In other words, Liberals answered the questions as liberals and conservatives answered the questions as conservatives. 
6. They compared the results between step 3 and step 5. 

They found that when they "pretended or imagined" they were a liberal or conservative, their perspective was skewed and exaggerated. For instance, the people who imagined to be a liberal might rate it as 10 while an actual liberal might rate it as 5. However, moderates pretending tended to have the least exaggeration. This basically proves that Conservatives and Liberals are more alike than you think.